Top 5 Tips For LinkedIn Profile Photos
Tip # 1 - Smile or Not To Smile?It is important to appear competent at your work. Lawyers do not want to look like Realtors and Realtors don't want to look like Accountants. There really is a difference. It is possible to have a profile image that has a combination of competence and approachability with a hint of likeability. The best approach is to smile with your eyes.
|Smile or no smile?|
Tip #2 - Plain BackgroundUsing a plain background without distractions ensures that you are the main focus of the image. Don't use chairs, walls or desks as props. These are OK for website imagery but not for LinkedIn. There is such a small space for you to impress your profile visitor so use it to the best of your advantage.
Tip # 3 - Background ColourGo for the most striking background colour for your skin tone first and then what colour your industry will find acceptable.
Finance, IT and Pharmaceutical typically like the grey, white or navy backgrounds. Marketing venture toward the more striking powder blue, purple or red. Remember, when your client is scrolling thought the LinkedIn page, you want to stand out in a good way!
|This young man is in the Marketing Industry|
Tip # 4 - Crop Above Your ChestThe camera gives you a full framed image such as the one below left but for LinkedIn you'll need to crop this to a 1:1 aspect ratio or square. This will be cropped even tighter now that LinkedIn has made your profile a circle. Consider this when cropping your image.
Your image is best cropped from the chest up. Once you start including more of your body, your face becomes smaller and smaller and you become less significant.
Sub Tip: Have your Photographer provide you with a cropped image already resized for the web so that you avoid the pixelation that will occur by it being cropped otherwise.
Tip #5 - Colour or Black and White?This is a tough one. I've read studies that have determined that the majority of people prefer colour. However, it could be a good way to stand out from the other people on the page.
I'll have to take your vote on this one. Which do you prefer?
|Colour or B&W?|
Nina Beilby is a professional photographer and photography educator with a background in Corporate IT.
She is based in Chatswood, Sydney Australia. You can see her work at the following: