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Your Ultimate Social Media Guide to Image Sizes

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  FACEBOOK Profile Photo Size: 180 x 180 px Aspect Ratio: 1:1 (circle crop) Cover Photo (Banner) Size: 820 x 312 px (desktop) / 640 x 360 px (mobile) Aspect Ratio: 2.63:1 (desktop) / 16:9 (mobile) Tip: Centre text/logo to prevent cropping on mobile devices. Stories Size: 1080 x 1920 px Aspect Ratio: 9:16 Post Image (Shared Link) Size: 1200 x 630 px Aspect Ratio: 1.91:1 Square Post Size: 1080 x 1080 px Aspect Ratio: 1:1 LINKEDIN Profile Photo Size: 400 x 400 px Aspect Ratio: 1:1 (circle crop) Personal Banner Size: 1584 x 396 px Aspect Ratio: 4:1 Company Page Banner Size: 1128 x 191 px Aspect Ratio: 5.9:1 Post Images Square: 1080 x 1080 px - 1:1 Portrait: 1080 x 1350 px - 4:5 Landscape: 1200 x 627 px - 1.91:1  INSTAGRAM Profile Photo Size: 320 x 320 px Aspect Ratio: 1:1 (circle crop) Square Post Size: 1080 x 1080 px Aspect Ratio: 1:1 Portrait Post Size: 1080 x 1350 px Aspect Ratio: 4:5 Landscape Post Size: 1080 x 566 px Aspect Ratio: 1.91:1 Stories / Reels Size: 1080 x 1920 px A...

How to Choose the Right Images for Social Media: Style, Purpose & Perfect Dimensions

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Whether you’re a business owner, content creator, or personal brand, your imagery on social media defines you, often before anyone reads a word. Choosing the right photo is more than picking something “nice.” It’s about understanding your purpose, aligning with your brand style, and getting the technical specs spot-on so everything looks professional and polished. In this post, I'll break down: How to choose the right image style for your purpose Tips on consistent branding across platforms Why working with a professional photographer helps Up-to-date image dimensions for major platforms 1. Know Your Purpose Before uploading an image, ask yourself: What do I want this image to say? What action do I want someone to take after seeing it? Examples: A LinkedIn profile photo should communicate professionalism and approachability. A Facebook banner might show a broader story—your team, workspace, or latest product. An Instagram story is great for behind-the...

Portraits with Cary Grant Style: Daniel Kebriti, Head of Manufacturing at LUSH

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Daniel Kebriti, Head of Manufacturing at LUSH A great portrait communicates presence, credibility and personality. It's a bonus when your subject has just a little Cary Grant style! Recently, I had the pleasure of photographing Daniel Kebriti , Head of Manufacturing at LUSH , whose portraits will be published on  LinkedIn and media releases, magazine articles,   conference promotions and the LUSH company website . Daniel needed imagery that could cover a lot of ground: professional, but approachable; confident, yet not overly formal. The brief was to create versatile portraits that could sit just as comfortably alongside executive bios as they would in lifestyle content or brand messaging. For Photographers:  My Lighting Setup Here’s the setup I used for this session: Main Light: A Profoto strobe with a small octagonal softbox and grid . This gave me directional control while keeping the falloff soft and flattering, especially around the face. Fill Light...

Why Grey Backgrounds Are My Go To For Headshots

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  When it comes to headshots, there are endless choices for backgrounds. All of them have their place but none are quite as versatile as my favourite: grey.  Grey is the unsung hero of headshot photography. Here’s why I love it: 1. It’s Classy and Professional Grey is a great choice for executives or anyone needing a serious, polished headshot. While marketing professionals might opt for something bold, industries like finance and law benefit from a more refined, sophisticated look—exactly what a grey background delivers. 2. It Flatters Every Skin Tone Harsh colours like white, can sometimes wash people out or create unflattering undertones. Grey, on the other hand, plays nice with just about every complexion, creating a balanced and natural look without competing for attention. 3. It Compliments All Clothing Colors Not sure what to wear? No worries—grey works with everything. From bold jewel tones to classic neutrals, it never clashes, making outfit selection easier, too...

Why a Hypnotherapist’s Website Needs Profile Photos

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Why a Hypnotherapist’s Website Needs Profile Photos When seeking a hypnotherapist, people aren’t just looking for credentials—they want to connect with someone who feels approachable, trustworthy, and compassionate. That’s why profile photos are essential for a website like Katrina Sangha’s. Before her recent photoshoot, Katrina’s website had no personal images, leaving visitors without a visual sense of who she is. As a hypnotherapist specializing in Rapid Transformational Therapy, her role is deeply personal—clients need to feel comfortable and at ease before they even book a session. By adding warm, professional profile photos, Katrina’s website will now reflect who she truly is: a skilled practitioner, an empathetic listener, and a healer who guides clients through transformation. These images will strengthen her brand and help potential clients take that important first step toward working with her. About the author Nina Beilby – Professional Photographer With a degree in professi...

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