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When Coloured Backgrounds Work: Standing Out with Headshots on LinkedIn

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As we scroll through LinkedIn, there are those rare headshots that pop—red, blue, even a bold yellow—immediately catch our eye. But when does a coloured background actually work ? And how do you know if it’s right for your brand? I've noticed a growing trend among professionals who want to showcase their personality and stand out for the right reasons. For many, a well-chosen coloured background strikes the perfect balance between professionalism and individuality. Real Examples: Colour in Action One of our clients,   Executive Coach and Speaker , Cheryl Alderman , opted for a vibrant red background that radiated energy, visibility, and passion, perfect for her niche. Another, a lawyer , chose a calm, modern blue , creating a polished but contemporary feel that reflected her approachable, client-first ethos. Both colours worked beautifully, not because they were loud, but because they were aligned with the individual’s message and market. When Coloured Backgrounds Make Sense...
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Why Professional Photos Matter in the Corporate World

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There was a time when profile images were just for senior management on the "About  Us" page of the website. These days, your photograph appears everywhere. Teams , Slack , Zoom , internal directories, email signatures, LinkedIn , conference platforms, in tenders and on company websites, as well as media releases.  You are no longer just representing your organisation to the outside world. You are representing yourself and connecting with colleagues internally every single day. In large organisations, especially those that are spread across states or countries, that small square image becomes surprisingly important. We Work With Faces Now Many teams rarely meet in person. Entire departments collaborate across time zones.  In this environment, your photo does all the hard work. It builds familiarity It humanises your name in someone's inbox It makes you recognisable in a sea of meetings It softens digital communication When your profile photo is blank, cropped from a weddi...
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Beyond the Bio: Who Are You, Really?

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How do you define yourself? By your occupation? Parenting status? Geography? Hi, I’m Nina, a corporate photographer based in Sydney and parent to four young adults. I sat with this for a moment and realised how markedly limited it is. I am so much more than that. I’ve only been a parent and photographer for around half my life. In the vibrant years prior, I was a musician, teacher, and award-winning vocalist. A marketing executive in the early days of the IT industry. An entrepreneur making an appearance on Channel Nine’s Money show, and an environmentalist and sustainability champion, before the words were mainstream. Even now, if I were to define myself solely as a photographer, I would be neglecting my unsung skills like writing, technical savvy, research prowess, and my quiet superpower, simply figuring things out. Then there are my personal qualities. My resilience in the face of adversity and aptitude for problem-solving. Did you know I smashed the Australian Defence Force aptit...
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Your Ultimate Social Media Guide to Image Sizes

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  FACEBOOK Profile Photo Size: 180 x 180 px Aspect Ratio: 1:1 (circle crop) Cover Photo (Banner) Size: 820 x 312 px (desktop) / 640 x 360 px (mobile) Aspect Ratio: 2.63:1 (desktop) / 16:9 (mobile) Tip: Centre text/logo to prevent cropping on mobile devices. Stories Size: 1080 x 1920 px Aspect Ratio: 9:16 Post Image (Shared Link) Size: 1200 x 630 px Aspect Ratio: 1.91:1 Square Post Size: 1080 x 1080 px Aspect Ratio: 1:1 LINKEDIN Profile Photo Size: 400 x 400 px Aspect Ratio: 1:1 (circle crop) Personal Banner Size: 1584 x 396 px Aspect Ratio: 4:1 Company Page Banner Size: 1128 x 191 px Aspect Ratio: 5.9:1 Post Images Square: 1080 x 1080 px - 1:1 Portrait: 1080 x 1350 px - 4:5 Landscape: 1200 x 627 px - 1.91:1  INSTAGRAM Profile Photo Size: 320 x 320 px Aspect Ratio: 1:1 (circle crop) Square Post Size: 1080 x 1080 px Aspect Ratio: 1:1 Portrait Post Size: 1080 x 1350 px Aspect Ratio: 4:5 Landscape Post Size: 1080 x 566 px Aspect Ratio: 1.91:1 Stories / Reels Size: 1080 x 1920 px A...
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How to Choose the Right Images for Social Media: Style, Purpose & Perfect Dimensions

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Whether you’re a business owner, content creator, or personal brand, your imagery on social media defines you, often before anyone reads a word. Choosing the right photo is more than picking something “nice.” It’s about understanding your purpose, aligning with your brand style, and getting the technical specs spot-on so everything looks professional and polished. In this post, I'll break down: How to choose the right image style for your purpose Tips on consistent branding across platforms Why working with a professional photographer helps Up-to-date image dimensions for major platforms 1. Know Your Purpose Before uploading an image, ask yourself: What do I want this image to say? What action do I want someone to take after seeing it? Examples: A LinkedIn profile photo should communicate professionalism and approachability. A Facebook banner might show a broader story—your team, workspace, or latest product. An Instagram story is great for behind-the...
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