Sydney Headshots

  FACEBOOK Profile Photo Size: 180 x 180 px Aspect Ratio: 1:1 (circle crop) Cover Photo (Banner) Size: 820 x 312 px (desktop) / 640 x 360 px (mobile) Aspect Ratio: 2.63:1 (desktop) / 16:9 (mobile) Tip: Centre text/logo to prevent cropping on mobile devices. Stories Size: 1080 x 1920 px Aspect Ratio: 9:16 Post Image (Shared Link) Size: 1200 x 630 px Aspect Ratio: 1.91:1 Square Post Size: 1080 x 1080 px Aspect Ratio: 1:1 LINKEDIN Profile Photo Size: 400 x 400 px Aspect Ratio: 1:1 (circle crop) Personal Banner Size: 1584 x 396 px Aspect Ratio: 4:1 Company Page Banner Size: 1128 x 191 px Aspect Ratio: 5.9:1 Post Images Square: 1080 x 1080 px - 1:1 Portrait: 1080 x 1350 px - 4:5 Landscape: 1200 x 627 px - 1.91:1  INSTAGRAM Profile Photo Size: 320 x 320 px Aspect Ratio: 1:1 (circle crop) Square Post Size: 1080 x 1080 px Aspect Ratio: 1:1 Portrait Post Size: 1080 x 1350 px Aspect Ratio: 4:5 Landscape Post Size: 1080 x 566 px Aspect Ratio: 1.91:1 Stories / Reels Size: 1080 x 1920 px A...

Whether you’re a business owner, content creator, or personal brand, your imagery on social media defines you, often before anyone reads a word. Choosing the right photo is more than picking something “nice.” It’s about understanding your purpose, aligning with your brand style, and getting the technical specs spot-on so everything looks professional and polished. In this post, I'll break down: How to choose the right image style for your purpose Tips on consistent branding across platforms Why working with a professional photographer helps Up-to-date image dimensions for major platforms 1. Know Your Purpose Before uploading an image, ask yourself: What do I want this image to say? What action do I want someone to take after seeing it? Examples: A LinkedIn profile photo should communicate professionalism and approachability. A Facebook banner might show a broader story—your team, workspace, or latest product. An Instagram story is great for behind-the...